2017_post_August_Green_claims_377x360There’s a plethora of certification schemes that provide insurance for product claims, such as for: palm oil, sustainable fisheries, fair trade coffee and sustainable forestry — but packaging hasn’t had standardised evidence-based schemes.

Marketers know green claims can help to sell products yet such claims rarely come across with confidence and vigour. How can this hesitation be fixed?

Marketers need to be convinced that product and packaging developers have taken out insurance.


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Courtesy of What’s New in Food Magazine


Top image: ©iStockphoto.com/Kais Tolmats