In the latest WPO Pack Talk Show, Nerida Kelton from the World Packaging Organisation, Teresa Mischek-Moritz from ECR Community and Ernst Krottendorfer from the University of Applied Sciences in Austria, discussed the launch of the new ‘Packaging Design for Recycling Guide’ that is a global recommendation for Circular Packaging Design.
The Global Packaging Design for Recycling Guide is a starting point to understand Best Practice examples using state-of-the-art technology that can then be applied and tailored to suit the recovery and recyclability capabilities and infrastructure on a regional and local level.
The guide was developed to not only recognise both the challenges and opportunities that the transition to a circular economy will bring to all stakeholders across the value chain but also that circular packaging and supporting recycling systems are a crucial step in this process.
The use of a straightforward traffic light system with colour coding, makes it easy to read and understand for all senior executives. Getting buy in from across the business and from those in your supply chain is essential when making such changes.
The Packaging Design for Recycling Guideline is just the first step towards a common global understanding and harmonisation of circular packaging design.
Please watch the WPO Pack Talk Show to find out more and share with your colleagues