Arthritis Australia and the Accessible Product Design Alliance launched the Unboxing Accessibility series, which highlights the genuine experiences and challenges of consumers living with disabilities as they open and interact with packaging and products.
Participants include individuals living with conditions such as Arthritis, Cerebral Palsy, Stroke, and Young Onset Parkinson’s Disease (YOPD). They share the daily challenges they encounter when dealing with various types of packaging, as well as the positive effects that easy-to-open packaging has, giving them freedom and choice.
These firsthand accounts offer valuable insights that the group hopes will raise awareness about accessibility issues and assist the packaging industry with enhancing user experiences for everyone in the community.
It’s crucial to recognise that accessible packaging benefits all users and that sustainable packaging fails to meet consumer needs if it is not accessible. This is particularly vital for the independence of individuals with functional limitations, such as reduced strength or dexterity. Key groups affected include those living with a disability, chronic pain, injury, or illness, which includes the 3.6 million Australians living with arthritis, as well as the growing ageing population. For these groups, inaccessible packaging and products pose daily obstacles to achieving essential everyday tasks like preparing healthy meals and living independently.
Companies can gain a competitive advantage and support the disability community by embracing inclusivity in their packaging. Watching the Unboxing Accessibility series is a great first step in beginning this journey.
To explore this unique and informative resource, click here…
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