The Australian Institute of Packaging (AIP) has been exhibiting at FoodTech PackTech for eight years now and each time they attend they try to add additional value to the industry, their members and the show.
State of Retail Ready Packaging Seminar
For the 2014 FoodTech PackTech the AIP not only exhibited but they also ran a seminar on ‘ The State of Retail Ready Packaging’ with was designed as a panel discussion so that the attendees could learn from a broad range of experts. Panellists were Richard Manaton, General Manager Strategy and Corporate Affairs, Countdown, Sarah Yanez MAIP, Packaging Development Manager, Tasti Products Limited, Mat Bogust, Cardboard Engineer, Think Packaging and Paul Haggett MAIP, Business Development Manager, Schawk! The panel discussed many issues including the use of RRP in NZ vs Australia, the variances in board grade between both countries and also whether retailers like Countdown are using RRP in-store in NZ. Richard Manaton indicated that Countdown strongly encourages the brand owners to use RRP designs and highlighted that guidelines are available on-line for all suppliers to access. Sarah Yanez MAIP showcased two new RRP designs that Tasti Products are just launching in-store and Mat and Paul provided invaluable insight into the importance of design and visual aspects for successful RRP. Both Mat and Paul also reiterated the importance of ‘collaboration’ between packaging technologists, cartonboard engineers, agencies and marketers to ensure that RRP is tried and tested before it is launched in-store. This seminar was standing room only.
AIP Half-Day Training Course
The AIP also introduced a half-day training course to FoodTech PackTech with Dr Carol Lawrence Phd, MAIP, Environment & Sustainability Specialist, UPM Raflatac Oceania on Labelling & Matching the Label with the Package. Carol worked with the attendees on understanding selection criteria and how it is the key to the selection of the right label: Permanent, removable, repositionable and wash-off adhesives and chemical composition of adhesives and approvals for use on foods/pharmaceuticals. She then guided them on how to combine the adhesive and label face to achieve optimum performance so the label is tailored to the specific conditions that the package has to withstand. During the course case studies were discussed to illustrate the importance of considering all the key attributes of the product being labelled, including: Packaging substrate – cardboard, glass, rigid/flexible plastics, Labelling and in-service temperature considerations, Moisture or condensation whilst labelling, Label printing method and the need for the addition of variable information, Sustainable label criteria and waste management, Impact of the label on package recyclability, Compostable labels and Tamperproof labels. Attendees came from Auckland and surrounding areas, Hamilton and Christchurch.
The AIP looks forward to supporting FoodTech PackTech again in 2016.
