ALONGSIDE FOODTECH PACKTECH
ACCESSIBLE PACKAGING DESIGN: EASY TO OPEN & EASY TO USE
HALF-DAY TRAINING COURSE
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OVERVIEW OF THE COURSE
Grow your market share by meeting changing consumer demand… Are Accessible Design and Ease of Use critical design elements of all of your packaging?
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If they are not standard packaging design guidelines of your business then you are already losing customers as their needs and abilities are not being met. It is not only the ageing population that have issues with difficult to open packaging; it is also people with disabilities,arthritis sufferers and even children.
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Ease of Use design should be an integral part of your packaging. This half-day training course, which has been developed in conjunction with Arthritis Australia and Georgia Tech Research Institute, USA, will improve your understanding of Accessible Design guidelines that are available as tools here and overseas, that can help you to design successful Ease of Use packaging and more.
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OBJECTIVES OF THE COURSE
This half-day training course will allow attendees to become aware of the required design requirements and understanding the Ease of Use packaging design tools which include examples from around the world. It will also provide information on changing household demographics, meal preparation requirements and case studies from users. Attendees will learn measuring techniques, injuries caused by packaging and current consumer satisfaction levels with packaging accessibility.
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The course offers an activities based approach, hands-on team exercises letting participants understand the constraints on current packaging designs for people with disabilities, arthritis sufferers, children and the ageing population. This will include simulation gloves that have been developed by Georgia Tech Research University in the US and reading glasses from a UK researcher. Attendees are sure to leave the course with a different approach to design, an approach that includes all sectors of our community.
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WHO SHOULD ATTEND?.
People likely to benefit from this course are packaging technologists, packaging designers, people involved in packaging sales. Marketing Departments who have an influence in the design development of packaging.
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COURSE PRESENTER
Michael Grima MAIP, Founder, QDesign Enterprises
Michael Grima is a packaging design specialist with +20 year’s industry experience. His employment career has taken in senior roles at leading brand owners, packaging manufacturers and design agencies. The highlights include setting successful offshore packaging manufacturing Joint Venture, a dedicated Packaging Design division at a leading Industrial Design firm and commissioning a 3D printing & Industrial Design Centre at the Mondelez Food Innovation Centre. He currently runs his own Design and Innovation firm – QDesign Enterprises – based in Melbourne, Sydney and Auckland, NZ.
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PRICING
AUD $320.00 AIP Members
AUD $370.00 Packaging Council of NZ / NZIFST / Packaging Forum Members
AUD $410.00 Non-Members
*CPE points are used to maintain your Certified Packaging Professional (CPP) credential.
NB: A Tax Invoice will be sent upon receipt of your booking. The attendance fee includes catering for morning tea, lunch and afternoon tea. Please note, a workbook will be provided to each participant for future reference and use. Due to catering and venue requirements NO CANCELLATIONS will be accepted after Wednesday the 5th of October. Replacements will however be accepted.
