WHEN: Tuesday 3rd December 2024
TIME: 10:00 am to 11:00 am (AEDT - Canberra, Melbourne, Sydney)
* check your local start time - click here..
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WHERE: On-Line Via "Zoom"
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ABOUT:
Packaging designs that are accessible are designed to be easy to use by consumers with the widest range of abilities, which then adds value to a product for all users. When packaging does not take consumer’s capabilities into account, users will resort to using their teeth or tools like knives to open it, or even forgo the product entirely due to the design’s oversights. This not only results in unnecessary food waste but can also affect the user’s well-being and increase their risk of injury.
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Accessibility benefits many, from ‘on the move’ and time poor consumers, such as busy working parents, through to facilitating the independence of those with functional
limitations, such as reduced strength or dexterity. Groups particularly impacted are those with a disability, chronic pain, injury or illness, including the 3.6 million Australians living with arthritis, as well as the growing ageing population. For these groups inaccessible packaging becomes a daily barrier to achieving essential everyday tasks like preparing a healthy meal and living independently.
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A crucial step in developing user-friendly packaging is through thoroughly understanding your users, by avoiding decisions based on assumptions or stereotypes. This webinar
will provide valuable insights from consumers living with disabilities and showcase practical resources that can aid in designing inclusive packaging solutions. Tuesday 3 December 2024
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PRESENTERS:
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COST: FREE to ALL - AIP Members, Friends & Industry Colleagues
* Want to become an AIP Member? Find out more about becoming a Member of the AIP here...
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*CPE points are used to maintain your Certified Packaging Professional (CPP) credential.
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REGISTER:
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Download Flyer (PDF) or register on-line below
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