The AIP would like to take this opportunity to welcome our latest Corporate Partner, Result Group.
Result Group are specialist suppliers of Labelling, Shrink Sleeving and Coding & Marking machines as well as Self Adhesive Label stocks to the printing industry. They also develop, engineer and supply Reclose and Reseal systems for food packaging. They also provide a suite of solutions to drive new digital applications, better control supply chains and deliver direct customer engagement.
Their unique packaging products are tailored to specific manufacturing needs in markets such as Food & Beverage, Industrial Products and Other Machinery Suppliers. They have a strong connection to Product Development and Marketing Agencies with a team of over 150 years’ experience in the Packaging Industry.
From Product Branding and Promotional Interaction to Traceability and Regulatory marking, Result Group will ADD VALUE, NOT COSTS to your business.
EVRYTHNG Gets a RESULT in Australia
EVRYTHNG and Result Group Partner in Australia to Bring Supply Chain Transparency, Sustainability and Personalised Experiences to Consumer Goods Brands
EVRYTHNG, the Product Cloud managing digital identities for the world’s consumer products, announced it has partnered with Result Group of Companies, Australia’s premier supplier of innovative product packaging solutions, to help brands deliver on consumer expectations for transparency, authenticity and personalised consumer experiences.
Teaming to accelerate the digitisation of products in Australia, the EVRYTHNG Product Cloud™ links every product item to its Active Digital Identity™ on the web – joining up item-level data at every point in a product’s journey from manufacturing to consumer interaction. Digitised products provide visibility, validation and real-time intelligence as well as connect directly with people.
To bring the massive impact of product digitisation to the forefront, EVRYTHNG co-chaired the GS1 standards development process that yielded GS1 Digital Link and was the first platform to allow consumer product brands to digitise products at scale. GS1 Digital Link upgrades the ubiquitous barcode used by two million manufacturers on more than 4-trillion product items per annum, so that every product item can now be smartphone-interactive, transact with point-of-sale systems and connect to the web – all with one code on the product.
For example, the world’s largest producer of Atlantic salmon, MOWI and EVRYTHNG rolled out the first mass-scale application of the new GS1 Digital Link standard. The end-to-end food traceability platform delivers full visibility into the provenance of salmon bought and consumed by customers worldwide. In a world where trust is a defining commodity, the level of transparency MOWI has achieved will fast become the new normal for every consumer product.
“Our partnership with Result allows us to expand our reach into a very important market for consumer goods brands,” said Simon Jones, Senior Vice President, EVRYTHNG EMEA & Oceania. “More than 4 trillion consumer products are made, shipped and retailed globally every year. To reach aggressive sustainability goals like those mandated in Australia, consumer product brands require end-to-end visibility into every product’s journey through the supply chain.”
It is only through this unprecedented data intelligence – the ability to track and authenticate every single item from source and production through to the consumer experience – can consumer goods brands make value chains more responsive, more efficient and engage their consumer audience directly and at scale through their product – the most effective and cost efficient brand engagement channel available to them. EVRYTHNG’s technology plays an instrumental role as manufacturers react to a radically changed world where smarter supply chains and direct consumer relationships are defining who survives and who doesn’t in response to COVID-19.
Jones added, “EVRYTHNG was founded with a vision to connect every physical product to the web, providing the data intelligence necessary to help this $13-trillion global ecosystem achieve sustainability goals.”
“EVRYTHNG brings a whole new dynamic to the way consumer goods brands in the region do business,” said Michael Dossor MAIP, Group General Manager, Result Group. “Together we are helping brands connect the dots between full visibility into their supply chains and the use of real-time consumer data analytics to achieve sustainability goals and inform marketing strategies. This technology is an extension of our team’s 30 plus years experience in uniquely identifying consumer goods for promotion; the concepts are in our company DNA.”
To learn more about how EVRYTHNG and Result can help your brand with its product digitisation and supply chain needs please contact Result Group.
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