DATE: 28th October 2020
TIME: 9.00 am - 11:00 am (Australian Eastern Daylight Time (AEDT)
VENUE: Virtual event.
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PKN Packaging News and Food & Drink Business will be hosting our third Women in Packaging Forum, in partnership with AIP, during the Australasian Packaging Conference 2020, set to take place as a virtual event running across four consecutive morning sessions from 27-30 October.
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KEYNOTE: Acclaimed inspirational speaker and behavioural economics expert Sonia Friedrich will deliver the keynote address, giving insight into the unconscious behaviours that cause shoppers to pick up a product. She will show how understanding how the brain works and applying this into packaging and design can change behaviour choice.
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Sonia is renowned for her clarity and has created models that apply Nobel Prize-winning knowledge and experimental research in behavioural economics to shatter entrenched paradigms and transform industry.
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Sonia believes the opportunity lies in sharing brain knowledge across departments, which will create a closer relationship between packaging, design and marketing and impact bottom line revenue outcomes.
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Her address will consider the impact of Covid-19 on buying behaviour, looking at the cycle of panic, fear, isolation, and uncertainty that seems to be continuing to loop at the moment and foreseeable future; considering how and why spend money, and how brands can win in these times.
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PANEL SESSION: Passion & Purpose in Packaging
Our panel of industry professionals will share their experience on how aligning passion and purpose can lead to business success while making a positive impact on the planet and its people.
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Panellists will include co-founder and director of The Better Packaging Co, Kate Bezar; founder and CEO of Planet Protector Packaging, Joanne Howarth (AAIP), Co-founder and director of tna, Nadia Taylor; and Brisbane-based plastics researcher and PhD Candidate at the University of Queensland, Nicole Garofano (AAIP)
PRICE:
* The Women in Packaging Forum is included in the 2020 AIP Australasian Packaging Conference - Virtual Edition Delegate Package. If you would like to come along to the full conference running from the 27th - 30th of October - please register here...
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2020 Women in Packaging Forum Ticket
$55.00 + GST
REGISTER:
Please register on-line below.
A Tax Invoice will be emailed upon receipt and confirmation of your booking. Payment details will be listed on your invoice (EFT and credit card payments are accepted).
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