DATE: 28th October 2020
TIME: 9.00 am - 11:00 am (Australian Eastern Daylight Time (AEDT)
VENUE: Virtual event.
PKN Packaging News and Food & Drink Business will be hosting our third Women in Packaging Forum, in partnership with AIP, during the Australasian Packaging Conference 2020, set to take place as a virtual event running across four consecutive morning sessions from 27-30 October.
KEYNOTE: Acclaimed inspirational speaker and behavioural economics expert Sonia Friedrich will deliver the keynote address, giving insight into the unconscious behaviours that cause shoppers to pick up a product. She will show how understanding how the brain works and applying this into packaging and design can change behaviour choice.
Sonia is renowned for her clarity and has created models that apply Nobel Prize-winning knowledge and experimental research in behavioural economics to shatter entrenched paradigms and transform industry.
Sonia believes the opportunity lies in sharing brain knowledge across departments, which will create a closer relationship between packaging, design and marketing and impact bottom line revenue outcomes.
Her address will consider the impact of Covid-19 on buying behaviour, looking at the cycle of panic, fear, isolation, and uncertainty that seems to be continuing to loop at the moment and foreseeable future; considering how and why spend money, and how brands can win in these times.
PANEL SESSION: Passion & Purpose in Packaging
Our panel of industry professionals will share their experience on how aligning passion and purpose can lead to business success while making a positive impact on the planet and its people.
Panellists will include co-founder and director of The Better Packaging Co, Kate Bezar; founder and CEO of Planet Protector Packaging, Joanne Howarth (AAIP), Co-founder and director of tna, Nadia Taylor; and Brisbane-based plastics researcher and PhD Candidate at the University of Queensland, Nicole Garofano (AAIP)
* The Women in Packaging Forum is included in the 2020 AIP Australasian Packaging Conference - Virtual Edition Delegate Package. If you would like to come along to the full conference running from the 27th - 30th of October - please register here...
2020 Women in Packaging Forum Ticket
$55.00 + GST
Please register on-line below.
A Tax Invoice will be emailed upon receipt and confirmation of your booking. Payment details will be listed on your invoice (EFT and credit card payments are accepted).
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