May 2 IPPO Keynote Session
2018 AIP National Conference
10.30 am to 12.30 pm
The International Packaging Press Organisation (IPPO) are contributing to the conference by sending out five editors and journalists from around the world who cover packaging from various perspectives to speak at the conference and also interview speakers and exhibitors to showcase the latest innovations and trends being discussed during the week.
The five peer-reviewed journalists include:
- Pat Reynolds, Packaging World (US)
- Steven Pacitti, Plastics in Packaging (UK)
- Lindy Hughson MAIP, PKN Packaging News + Food and Drink Business,(ANZ)
- Des King, The Write Stuff (UK)
- Andrew Manly, Active & Intelligent Packaging Association (UK).
Steven Pacitti will be presenting a paper on ‘The latest trends & Innovations in the world of plastics packaging, Pat Reynolds will be discussing ‘Where are new developments in packaging trends taking us?’ and Andrew Manly will be talking about ‘Thinking Smart: A new era in intelligent packaging.
This session will be followed by a panel discussion with all five journalists ‘Will You Still Love Me Tomorrow?'.
When did you last see a piece of packaging get some positive attention in the mainstream media? Those same presentation skills that are honed to perfection to create a favourable first impression on behalf of the product are invariably written off as having no more than nuisance value once packaging has delivered the goods. Does it matter? People go shopping for products not packaging after all, so why should it deserve to receive a medal for doing only what is expected of it. And if part of its function is to project a positive brand image, then surely it should be prepared to sacrifice its own if necessary in the line of duty. As a matter of course, quite often yes. But with packaging increasingly coming under a barrage of fire from anti-waste, anti-plastic lobbyists and a misinformed public, the time for packaging to be heard as well as seen is long overdue. Our panel of international packaging trade press editors considers ways in which the packaging industry could accentuate the positives and eliminate some of the negatives in order to improve its standing amongst consumers.
Up for discussion are opportunities for doing so in these key areas:
- Interactivity between brand and consumer
Click here... for the full 2018 National conference Program and Registration Form.