THE SOUTHERN CROSS JUDGES RATIONALE AWARD
The AIP is pleased to advise that the 2015 Southern Cross Judges Rationale Winner is Sarah McColl, from Billy Blue College of Design, VIC with her Next Level Spice Entry. Sarah’s rationale showed that she knows her stuff! Her level of research was impressive and really paved the way for her to reach such a sound solution. Starting with the current problems faced by consumers with spice packaging – she has designed a 3 level, concertina shaped pack that allows the consumer to stack at various levels so each variant is visible in the cupboard.
Sarah has incorporated bright colours and silver foiling to allow the pack to stand out both on the shelf and at home. The product has been carefully considered as she has chosen an opaque 
white plastic with no transparent windows to protect the spice from the UV light which would impact the flavour. A UV light inhibitor has been added to the plastic for further protection.
As the sponsor of the Judges Rationale Award the AIP will be presenting Sarah with a two-day ticket to attend the 2016 AIP National Conference.
Please join with the AIP Board in congratulating Sarah McColl.