Birdstone Collective | M&M’s Display Ready Packaging
Birdstone is a specialist packaging design agency with a proud history of designing award-winning sustainable packaging solutions. They work in many product areas including food & beverage, pet speciality, consumer electronics and automotive, and across a wide range of packaging materials. Their unique blend of structural design, brand & graphic design and material expertise enables us to design packaging that delivers positive brand, business and sustainability outcomes for their clients and their consumers. Birdstone’s client for this project is MARS Wrigley, whose iconic confectionery brands M&M’S®, SNICKERS®, MALTESERS®, EXTRA® and SKITTLES® are enjoyed in more than 180 countries. The marketing of these brands includes regular in-store Point of Sale (POS) displays at the end of aisles in retail supermarkets around Australia. The installation, maintenance, disassembly and disposal of POS display units is costly and inefficient. Mars identified an opportunity to make significant sustainability and commercial improvements to their in-store POS displays and engaged Birdstone to design a new generation of POS.
- Reduce single-use, multi-material POS components.
- Vertical columns provide top-load strength for full pack weights to be stacked.
- Lacking tabs & slots allow cartons to lock together as a stable column.
- Reduce multi-material, non-separable, single-use POS display components by 50%.
- Reduce in-store labour for set-up, hand packing of display units & simplifying assembly of POS displays.
- Represent a 28% reduction in the cost of a POS display.
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