The AIP would like to take this opportunity to congratulate Danielle Manetti MAIP, CPP, Packaging Technologist Lead, Treasury Wine Estates on successfully achieving the Certified Packaging Professional (CPP) designation. The CPP program has been accepted as the global recognition as a packaging professional and therefore the CPP designation has now become the leading mark of excellence internationally and a must-have recognition of industry proficiency and achievement for packaging professionals.
1. How long have you been in the industry? What are your areas of expertise?
Danielle:
I have been in the packaging industry for almost 7 years. My expertise includes driving sustainable packaging initiatives, supporting new product and packaging development, and applying the appropriate test methods to help guide packaging design decisions.
2. What made you apply for the Certified Packaging Professional (CPP) Designation?
Danielle:
Having recently completed the Fundamentals of Packaging Technology Online course, I felt the CPP designation was the natural next step. The online course had provided a solid foundation, and the CPP designation seemed like the ideal way to validate the learnings gained and demonstrate a continued commitment to professional growth within the industry.
3. How important is attaining the CPP designation to you as an individual?
Danielle:
Attaining the CPP designation is an important milestone in my career, as it reflects my commitment to continuous learning and self-growth. It helps to validate my expertise and experience within the packaging industry, and the tools necessary to continue advancing..
4. How important is the CPP designation for the greater recognition of people in the packaging industry?
Danielle:
The CPP designation is globally recognised, and could serve as a benchmark of expertise within the packaging industry. It enables professionals to demonstrate the breadth of their knowledge, boosting their credibility in both local and global markets.
5. Were there any new learnings or takeaways that you gained from the experience?
Danielle:
The key takeaway from this experience is the realisation of how broad and multi-faceted the packaging industry truly is. While I have had the opportunity to work with a diverse range of packaging formats, this experience highlighted how much more there is to explore and the intricate details you can go down to.
6. What next for your career?
Danielle:
The next step in my career is to apply the knowledge I’ve gained throughout this process and continue expanding on my desired areas of expertise. I am particularly interested in leading complex projects that can help build on my packaging knowledge, resulting in more sustainable and optimised packaging solutions..