anges to the business environment have been increasingly disruptive for FMCG companies ... and there’s probably even greater disruption yet to come. The enormous challenges of the current financial reality; soft consumer sentiment; food safety and security concerns; supply chain risks; and an increasingly competitive market are impacting how we view our industry and how our joint consumer views our businesses.
The changing way shoppers engage with one another and with companies, coupled with the role and impact of key influencers, provides new opportunities, threats and realities.
- Why is it that consumers trust each other more than retailers and brands?
- How do our businesses better meet shopper needs and answer the question "who can I trust?"?
- How do we as trading partners deliver real value by collaborating to deliver real benefits within a framework of trust?
The ECRA Annual Supplier and Retailer Convention will explore these issues and much more through insights from some of industry's foremost thinkers, analysts and leaders.
