The current global movement towards the banning of plastics is an initiative that resonates well with today’s Australians. Latest research from Mintel reveals that a third of urban Australians prefer to buy products that are sold in eco-friendly packaging (32%), as well as produced using sustainable sourcing methods (34%).

David Luttenburger, Global Packaging Director at Mintel, said “Plastic packaging adrift in the world’s oceans will become the catalyst driving brands to rethink packaging in a context consumers can understand and act upon. By reducing the likelihood of packaging waste entering the sea in the first place offers great potential for reducing the impact of plastic packaging on the ocean environment. Committing to the use of recycled content in all packaging, for instance, can drive the circular economy, reducing ocean plastic by ensuring an efficient route for packaging from consumer back to the producer.”

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